Fortnite Collaborates with Currys to Inspire Gen Z Players in Combating E-Waste

Fortnite, renowned for pushing the boundaries between the physical and digital realms, is once again breaking new ground with its latest gamified experience called Trash Tycoon. This immersive game aims to address the growing issue of e-waste by tasking players with mining and recycling electronic waste both within the game and in real life.

In an exciting partnership, Fortnite has joined forces with Currys, a leading tech retailer based in the UK, to tackle the challenges surrounding e-waste. Supported by the Department for Environment, Food and Rural Affairs (Defra), Trash Tycoon invites Gen Z users to think twice before discarding their outdated tech.

Trash Tycoon offers a revolutionary gaming experience that resonates with its players. "Trash Tycoon is a game-changer, quite literally," says Tyler West, a popular television presenter and DJ. "As a Fortnite fan, I'm thrilled to see a map that tackles real-world issues. It's high time we leverage the power of gaming to make a positive impact. I can't wait to team up with my friends and explore how we can level up our bases while recycling tech trash!"

The underlying goal of this collaboration is to raise awareness among younger generations about responsible waste disposal. Environment Minister Robbie Moore emphasizes the importance of addressing e-waste, which sees a staggering 155,000 tonnes of electrical waste discarded annually. In line with this, the government has proposed new measures to facilitate easier recycling of electronic goods and promote a shift towards a more sustainable circular economy.

As an added incentive, Trash Tycoon not only allows players to combat e-waste but also offers the opportunity to compete against other gamers. By participating, players stand a chance to win exciting rewards worth over £1,000.

With Fortnite's innovative approach to engaging Gen Z players and Currys' commitment to environmental sustainability, Trash Tycoon is set to reshape gaming experiences by merging entertainment with real-world impact. Get ready to dive into this groundbreaking adventure and join the fight against e-waste!